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ENGLISH THEORY ANSWERS
5a) Because he believes
that, the only way to
control drugs is to
regulate the sale of them.
5b)The five weeks prison
term made Scott suspend
drugs for a period of time
5ci)He had been without
the drug for several
weeks, and thus, his body
could not take his normal
dose
5cii)His final shot contained
an impurity – urine
acetylcodeine
5di)By legalising the Supply
of the drugs
5dii)By regulating the
supply of the drug
5ei)Adjectival clause
5eii)It tells more about
Scott Douglas’ Father
5f)Because a government
minister’s son or a member
of the royal family has not
died of drug abuse
5g)Because the world is a
very painful place and
drugs take off the reality
5f)
i)Staunch – firm
ii)Firmly – strongly
iii)Inquiry – research
iv)Concedes – admit
v)Associates – partners
6a)By words and example
parents could teach their
children to form good
health habits, resulting in
better health
6b)By concentrating on
eating good food rather
than Modern processed
food
6c)By maintaining ones
weight by not overeating
6d)By reducing eating of
refined food which have
been stripped of much of
their nutritional value
6e)By drinking plenty of
water and other
unsweetened liquid
everyday
ENGLISH LETTER WRITING
ANSWER
3)write a story that best
illustrates the saying: A
leopard cannot change its
spots
3)
The leopard is identified
and has exclusivity only
because of its spots.
Similarly we cannot change
the basic characteristic
that one is endowed with. It
may seem to disappear
from time to time but will
soon resurface. This can
be explained with the
following story from the
Panchatantra.
Once there was a jackal
that went to a village in
search of food and
accidentally fell into a tub
containing blue colour dye.
The jackal looked pretty
strange since it was blue
in colour and all the
animals in the forest ran
away in fright. The animals
in the forest called for a
meeting to discuss about
strange looking animal –
not realizing that it was
only the Jackal.
They unanimously decided
to keep away from the blue
creature.
The cunning jackal decided
to take advantage of the
situation and declared that
he was sent to earth by
God to rule over as the
King of the forest and
asked all the animals to
obey him. The frightened
animals agreed
immediately. The jackal
was scared that his fellow
jackals might find out his
true identity and banished
all of them from the
kingdom.
The poor jackals had
nowhere to go and were
very upset. They guessed
that the strange blue
creature was indeed a
jackal and wanted to teach
him a lesson for treating
his fellow beings so badly.
They came up with a plan.
The oldest and wisest of
them said. “Let us all howl
collectively. If he is a
jackal then he cannot
resist his innate nature
and he too will start
howling.” All these jackals
waited for an opportunity
to reveal the natural
characters of the Blue
Jackal to other animals in
the forest. As waited for,
the opportunity came for
their help.
So one day when the Blue
Jackal was presiding over
his court, all the banished
jackals started howling
together. The Blue jackal
forgot for a moment that IT
was THE King and
responded immediately.
When the other animals
realized that they had
been cheated by the
cunning jackal they
pounced on him and
chased him away.
However the jackal tried to
cheat other animals in the
forest, the fact it was
nothing but only a jackal
came to light for the simple
reason that the jackal
could not conceal its
natural tendency.
The leopard can not
change his spots

NECO 2017 english 1:B
2:D
3:E
4:D
5:E
6:C
7:E
8:E
9:A
10:A
___________________________
11:A
12:A
13:C
14:E
15:B
16:B
17:B
18:C
19:D
20:C
_________________________
21:D
22:C
23:E
24:E
25:B
26:C
27:D
28:E
29:A
30:D
31:A
32:C
33:E
34:D
35:B
36:C
37D
38:B
30:D
40:-
_____________________
41:
42:-
43-
44:-
45:-
46:-
47:A
48:D
49:E
50:C
_________________
51:C
52:E
53:D
54:B
55:B
56:B
57:D
58:B
59:D
60:A

NECO 2017 english 1:B
2:D
3:E
4:D
5:E
6:C
7:E
8:E
9:A
10:A
___________________________
11:A
12:A
13:C
14:E
15:B
16:B
17:B
18:C
19:D
20:C
_________________________
21:D
22:C
23:E
24:E
25:B
26:C
27:D
28:E
29:A
30:D
31:A
32:C
33:E
34:D
35:B
36:C
37D
38:B
30:D
40:-
_____________________
41:
42:-
43-
44:-
45:-
46:-
47:A
48:D
49:E
50:C
_________________
51:C
52:E
53:D
54:B
55:B
56:B
57:D
58:B
59:D
60:A

(2a)
i)To promote the
good image of an
organization.
ii)To inform the
public about the
existence of a
product.
iii) To educate
the public about
the benefit of a
product
iv)To entertain
the public in its
presentation
and packaging
(2b)
Advantages
i) It’s very
convenient and
flexible means of
advertising.
ii) To ensure
that their msg is
strong and
persensive
iii) It’s capable to
reach lot of ppl
i.e mass
coverage.
Disadvantages
I)Television
advertising cost
more than
others
from of media
ii)lack of regular
power supply
can discourage
the media
iii)Different
technological
immunisation
enable
customers to
block
advertisement
all together
=-=-=-=-=-=-=-=
4a)
Political is
attracting
increasing
interest and
utility in public
and media
discussion
4b)
Cultural offers a
unique shopping
experience
for locals and
visitors alike.
Nowhere else in
Fredericton can
you experience a
traditional
4c)
technological the
tools and
platforms used
by
sales and
marketing
organizations to
effectively
complete their
duties.
4d)
economic is
where decisions
regarding
investment,
production, and
distribution are
based on the
interplay of
supply and
demand,
which
determines the
prices of goods
and
services
4e)
social is
sometimes seen
only as using
standard
commercial
marketing
practices to
achieve non-
commercial
goals, this is an
oversimplification.
-=-=-=-=-=-=-=-=
5a)
problem
recognition The
acknowledgement
and definition of
an issue that
does or may
arise during the
performance of
a process.
5b)
Information
Search is a stage
in the
Consumer
Decision Process
during which
a consumer
searches for
internal or
external
information.
5c)
Evaluating
Alternatives
During the
evaluation of
alternatives
stage, the
consumer
evaluates all
the products
available on a
scale of
particular
attributes.
5d)
Purchase
decision is the
thought process
that
leads a
consumer from
identifying
need, generating
options, and
choosing a
specific product
and brand.
5e)
Post-purchase
behavior is when
the
customer
assesses
whether he is
satisfied or
dissatisfied with
a purchase.
=-=-=-=-=-=-=-=-
=-=-=-=-==-=
6a)
i)Buying:
A retailer buys a
wide variety of
goods from
different
wholesalers
after estimating
customer
demand.
(ii)Storage:
A retailer
maintains a
ready stock of
goods
and displays
them in his shop.
(iii) Selling:
The retailer sells
goods in small
quantities
according to the
demand and
choice of
consumers. He
employs
efficient
methods of
selling to
increase his
sales turnover.
(iv) Grading and
Packing:
The retailer
grades the
goods which are
not
graded by
manufacturers
and wholesalers.
He
packs goods in
small lots for the
convenience
of consumers.
(v) Financing:
Some retailers
grant credit to
customers and
provide the
facility of return
or exchange of
goods. In some
cases, home
delivery and
after
sale service are
provided by
retailers.
(6b)
i)Provides
manufacturers
with market
information on
consumer want
and competitor
activities.
ii)Advertises
goods on behalf
of
manufacturers.
iii) Provides a
ready market
manufacturers.
iv)Blends,
packages,
grades ,
bleaches, dyes
and brands
goods.
v) Clears
manufacturer’s
production lines
thus
allowing
manufacturers
and producers to
concentrate on
manufacturing
and production.

2017 REAL AND
VERIFIED NECO
MARKETING
ANSWERS
Marketing obj:
1-10:CAABDDBBBC
11-20:BDCCCBCAAB
21-30:CBDCCBDAA
31-40:ADABDDADB
1a)
market refers to
the group of
consumers or
organizations
that is
interested in the
product,
has the
resources to
purchase the
product,
and is permitted
by law and other
regulations
to acquire the
product
1b)
i)Market
research- is
about gathering
information
concerning your
target
customers.
ii)Promotion
Most business
owners are
familiar with the
idea of
promotion.
iii)Selling While
we tend to think
of selling and
marketing as
being closely
linked, selling is
last on the list of
the seven
functions of
marketing.
iv)Pricing Setting
the correct price
for your
product or
service can be a
challenge.
1ci)
government
market is a
group of
consumers
that consists of
local, state and
federal
authorities.the
government
market spends
the
most money of
any other
consuming
group,
and so presents
an attractive
marketing target
for some
businesses.
1cii)
reseller market
buyers who
purchase with
the
intent of selling
those products
to others. The
reseller market
includes
wholesalers,
retailers,
and distributors.
1ciii)
Industrial
marketing is the
marketing of
goods
and services by
one business
to another.
Industrial goods
are those
an industry uses
to produce an
end
product from
one or more raw
materials. =-=-=-